Think back to high school. For most of us, the opinion and experiences of our peers carried much more weight than those of our parents or teachers.
So it shouldn’t be surprising that many seniors are still influenced by the opinions of their peers, which is why using resident stories to communicate the positives of senior living in a community can be so powerful.
Hahn Communications recently won two National Mature Media Awards using this strategy. The first award was in the category of “Digital Publication: Blog” for a blog post on how living in a continuing care retirement community allowed one resident to pursue her passion of operating a nature reserve center for young people. You can read the blog here. http://bit.ly/1UHHZQq
We also won an award for an article in the San Francisco Business Times which explained why a Northern California senior was so excited to move into a new CCRC in the Bay Area. We are thrilled to showcase her story at http://bit.ly/1OzWjsG.
Having seniors share their senior living experiences can be a win-win for senior housing marketers. Not only is it a highly effective way to publicize your community, most seniors are happy to share their stories and are thrilled you asked.