What story do you want to share? With a personal, service-oriented approach, we work closely with you to determine appropriate messaging, story angles, goals and the best strategic plan for your senior living marketing outreach.
The power of public relations comes from the credibility of third-party endorsements. When consumers learn about products and services through TV, newspapers and other print articles, blogs and even social media, there is no stronger testimonial. From messaging to media kit development to talking points and more, we create a strategic campaign and maximize our media relationships to generate results for you. At Hahn Communications, we focus on the media who matter and have cultivated strong relationships with feature, business and real estate writers and news outlets to generate positive exposure for our clients.
Facebook, Twitter, Pinterest, LinkedIn and other social media sites have revolutionized the way we research and interact with businesses. Did you know that more than 50% of Facebook users are age 35-65 and the fastest-growing group on Facebook is 65 and older? This media segment can be used positively to reach and engage this important audience. The goal of social media is to create casual, comfortable “conversation.” This can be a very successful way to address adult children’s concerns about their parents’ move to a senior community. Hahn Communications has the expertise to guide your messaging and share statistics and information on social media in an appropriate way to create a positive and personal relationship using this two-way form of communication.
Online review sites such as Yelp are the modern day “word of mouth” and reputation management is essential. These powerful sites can have significant impact on your business both positively or otherwise. It’s important to consistently monitor these outlets and Hahn Communications has the expertise in this area to help manage the message and encourage positive interaction.
At Hahn Communications, we have extensive experience in crisis communications and will partner with you to manage this essential facet of senior living marketing. We work with you to create a “command center” and a detailed plan to have in place when these circumstances inevitably arise when working with seniors.
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