Senior Living Marketing and Public Relations

Extensive Experience with Senior Living

With extensive combined experience in senior housing and real estate as well as established media relationships, Hahn Communications is primed to partner with you to achieve your senior living marketing goals: increased occupancy for your community.

We have knowledge and expertise in the full range of the senior living market, including:

  • Continuing Care Retirement Communities (CCRCs)
  • Independent Living
  • Assisted Living
  • Skilled Nursing
  • Active Adult Communities
  • And more

Senior Living Marketing Strategy

We work with you to create a strategic senior living public relations campaign that thoughtfully integrates your online content with public relations and social media. Our campaigns help you control your image through creative and strategic messaging, from writing your website content to story generation to online interaction and even crisis communications and reputation management.

Reaching seniors and their adult children requires a unique set of skills and expertise. Hahn Communications has the experience to connect with these discerning and savvy consumers. We have in-depth knowledge of the adult children who are frequently involved in their parents’ living choices. Deciding where and when to move for the next stage of senior housing can be a challenging choice for families and communication must be respectful and understanding of their needs.

Our Services

Strategic Messaging

What story do you want to share? With a personal, service-oriented approach, we work closely with you to determine appropriate messaging, story angles, goals and the best strategic plan for your senior living marketing outreach.

Public Relations

The power of public relations comes from the credibility of third-party endorsements. When consumers learn about products and services through TV, newspapers and other print articles, blogs and even social media, there is no stronger testimonial. From messaging to media kit development to talking points and more, we create a strategic campaign and maximize our media relationships to generate results for you. At Hahn Communications, we focus on the media who matter and have cultivated strong relationships with feature, business and real estate writers and news outlets to generate positive exposure for our clients.

Social Media Marketing

Facebook, Twitter, Pinterest, LinkedIn and other social media sites have revolutionized the way we research and interact with businesses. Did you know that more than 50% of Facebook users are age 35-65 and the fastest-growing group on Facebook is 65 and older? This media segment can be used positively to reach and engage this important audience. The goal of social media is to create casual, comfortable “conversation.” This can be a very successful way to address adult children’s concerns about their parents’ move to a senior community. Hahn Communications has the expertise to guide your messaging and share statistics and information on social media in an appropriate way to create a positive and personal relationship using this two-way form of communication.

Online Reputation Management

Online review sites such as Yelp are the modern day “word of mouth” and reputation management is essential. These powerful sites can have significant impact on your business both positively or otherwise. It’s important to consistently monitor these outlets and Hahn Communications has the expertise in this area to help manage the message and encourage positive interaction.

Crisis Communications

At Hahn Communications, we have extensive experience in crisis communications and will partner with you to manage this essential facet of senior living marketing. We work with you to create a “command center” and a detailed plan to have in place when these circumstances inevitably arise when working with seniors.

Achieve Your Goals

Whether you want to generate awareness for a new senior living development or create renewed interest in an existing community, Hahn Communications is committed to helping you achieve your goals. We know the senior living market, we know the audience, and we know the media. We know how to partner with you to create a strategic senior living marketing campaign that will generate the results that contribute to the success of your business.

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